The Observer (2005): ‘Eat or be eaten…’

There is an opportunity for all men to get in touch with their masculine selves – the two-week adventure holiday. A chance to pack your battered hiking boots, crushed ball cap and old clothes and become a ‘machosexual’.

A machosexual is the polar opposite of a metrosexual. Machosexuals are resistant to fashion and harken to the call of adventure with the same passion that metrosexuals adore grooming products.

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Source: The Observer